Scaling Unlocked

Scaling is an intentional business behavior rooted in a defined set of initiatives articulated in a business plan. Growth is an intended result. The tactics for achieving the expansion of your business require the deployment of relevant and adaptive principles that match long-term strategies. This session clarifies the difference between scaling and growth and emphasizes the need to embrace adaptive management practices. Understanding the difference between growth and scale will enable any entrepreneur to make better decisions about the future of their company.