Making the Pivot

Tools for effective change embody more than philosophical and theoretical ideals. They have as an underpinning, concise and deliberate values put into practice. Business systems and structures must meet market dynamics for scaling to result as a growth strategy. Adjusting existing business practices will steer organizational activities toward pivot points for growth. In business, pivoting is a term that describes the process of changing direction when the current strategy is not delivering the desired results. It involves strategically changing a company's business model, product, or target market. Pivoting is not just about switching the product, but also includes revising the way a company delivers value to its customers.