Founder, CFO Perspective

Certified Public Accountant

Rob is the Founder of CFO Perspective, where he provides financial consulting and education to small businesses.  Rob has a 20-year career that includes serving as CFO for two banks and a health clinic system.  He was also Director of Operations at a $4 Billion bank and SVP of Finance of a $2 Billion credit union, where he was Program Manager of an investment advisory group with $170 Million in assets under management.  Rob is an adjunct instructor at Gonzaga University in the field of entrepreneurial finance. 

Rob holds a Master of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University.  He received a B.A. in Business Administration from the University of Washington and is a CPA. He has been quoted in Forbes, U.S. News and World Report, Business Insider, Business News Daily, and many other news sources. Rob’s experience working at medium-sized companies for over 20 years where he could focus on areas like company strategy, profitability analysis, Key Performance Indicator dashboards, and cash flow analysis.  

Author: “Conquering Cash Flow – The Complete Guide to Small Business Cash Flow Management”