Dave Charest will talk about the importance of messaging that feels personalized. It grabs clients and customers' attention. It prompts them to take action. It produces results. Through market research, you should be able to confirm your business assumptions and ensure the market needs what you’re offering.  This information is used to identify your customer base and customer needs in order to craft the optimal marketing plan for customer segmentation and email content that gives customers the perception of being treated as an individual for greater impact. We will cover essential tactics small business marketers need to get started, simple ways to take your email strategy to the next level, and how A.I. and automation change the game. That is Spot-On Marketing.