Joe Eckstein will talk about his experience building his brand and finding a challenge to step up his marketing campaign. A common mistake small businesses make is not dedicating time to correctly execute their branding and marketing strategy. Marketing is an increasingly complex affair. But it is easy to get it very wrong! Limited resources invested in erroneous marketing campaigns and ineffective marketing tactics and a failure to exploit primary channels will significantly diminish small businesses' success. Your brand represents your relationship with your customers. Develop a winning marketing strategy and correctly execute a multi-channel campaign with response metrics to determine effectiveness. If you show your brand, products and services in the best light to the right people at the right time, then you’re going to grow.