Jared Autrey will talk about comprehensive business planning. As an entrepreneur with enthusiasm for your product or service, it can be easy to dive right into production or sales and overlook an essential piece of running a business — your finances. To help business owners set themselves up for success, one of the first things to think about is your business financial plan and projections. You should also have a way to keep accurate financial records and update your financial plan. A financial plan is the most important thing a small business needs. Essentially, it lays out what your possible costs are, and it seeks out to address avenues for how to manage these costs.